I always struggle with “about” pages… Let’s keep it simple and say that I’m a mom, a writer, a good friend, an innovator of sorts, and I have a passion for community building through social marketing.
How did I get into all this? In 2007, I was the owner of a small children’s boutique called Childhood. When economic times got tough… I took it online and started to blog. Soon… people were reading more than they were buying and brands took notice. In 2008, I started doing paid branded posts and product reviews (my opinion for free). I also started doing wildly successful, live, branded meet-ups.
From there… I started speaking to bloggers at conferences on how to do what I was doing. I spoke to brands on how to reach bloggers. I consulted on large-scale, integrated campaigns and eventually landed at an agency in NYC in 2011.
In my most recent corporate role, I won my first big award! It was for Retail Innovation for the amazing organic community growth I created at the brand Origami Owl. It’s here that I came up with the overall strategic calendar, developed innovative consumer promotions, executed social campaigns and made the brand one of the top players in the jewelry category. I managed a team of Community Managers and worked with various guest bloggers and social media influencers.
My philosophy as it relates to growing an online community… branded or not… centers around conversation. Every trusted relationship begins with an authentic conversation. My main goal in organic social growth for a brand, is to respond to each customer that reaches out. Sometimes it’s a customer in need of service. Other times it’s fan sharing their love of the product. Regardless of why they’ve commented- we should be attempting to cultivate a meaningful conversation with them. These conversations are what create growth within social communities!
I’d love for you to visit some of my other blogs and learn a little bit more about me. I’d also love to connect with you! You can find all of my contact information on the home page.
If you want to more formally read about my professional experience… check out my LinkedIn. My team and I look forward to helping you with whatever your social media needs might be! Thanks for stopping by!
Chief Marketing Officer
First and foremost I am a father and a husband, and I wouldn’t be anywhere close to where I am today without my family. The support they’ve provided me through the good times and the tougher times has been priceless and indispensable. Thank you Marissa, Salma and Valentina, I love you guys.
As for the rest of my story…
- Native New Englander, raised in the state with the longest name: Rhode Island (officially “The State of Rhode Island and Providence Plantations”)
- Also resided in Maryland and Florida
- Earned my degree in Communications from Rhode Island College in Providence
- Paid my dues in call centers, inside sales and outside sales roles
- Worked at a television station (sports producer) and at radio stations (producer/engineer)
- I’m a big fan of the Boys & Girls Clubs of America, having spent a great deal of time at one in particular back home during my youth
- My marketing, advertising and social media experience spans the last decade with Gannett Inc., IO Datacenters, Facebook, and Plexus
- I’m a huge believer in the city of Phoenix, what we already have accomplished and what is coming in the very near future for the tech and startup scenes and the social media community
- Also believe that we are building something good with Social Media Club Phoenix
- Set a goal for myself in 2013 to be running my own business within 5 years
- Facebook is the king, but there’s plenty of room for others to join the party (Snapchat, your time is coming if its not here already)
- I’ll never stop testing and trying new things in the interest of innovation, but not at the expense of what’s already working (R.I.P. Meerkat, Blab)
- I love everything about social media…the good, bad and in-between
And most importantly I am NOT a guru, maven, ninja OR rock star.
Thanks for reading, and let’s connect on LinkedIn!